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Concept

Wallifornia.cc is much more than just a collective of cyclists: it is a living platform where cycling becomes a starting point for creating experiences, connections and opportunities.

Through a modern and open approach, Wallifornia.cc brings together enthusiasts of all levels, from the curious beginner to the experienced cyclist, around a common vision: to experience cycling in a richer, more human and more connected way.

The idea is not limited to riding together. It consists of building an environment where every ride, every encounter and every event becomes a unique experience.

Our mission
At the heart of Wallifornia.cc is a clear desire: to make cycling accessible, but above all to give it an additional dimension.

Here, cycling becomes a tool for creating connections, sharing special moments, and developing lasting relationships.

We pride ourselves on supporting each participant in a structured, high-quality and secure environment.

An experience-centered approach
Wallifornia.cc designs complete experiences, both for its community and for external partners.

Each event is designed as a lever for emotion, connection, and value.

Experiences
Wallifornia.cc develops a series of accessible and engaging experiences for its community:

  • Accessible and inclusive social rides

  • Experiences based on the great classics

  • Immersive weekends and internships

  • Cycling trips abroad

  • Regular community activities


Companies
For businesses and partners, Wallifornia.cc creates tailor-made concepts adapted to specific objectives:

  • Event organization for companies and partners

  • VIP experiences surrounding professional races

  • Brand activations and product launches

  • Premium cycling team building

  • Creation of tailor-made events at the client's request

Building connections, at all levels
The project aims to bring together different profiles around a common passion and to create bridges between diverse worlds.

Encounters turn into relationships, and relationships into lasting opportunities.

A new vision for cycling in Wallonia
Wallifornia.cc combines different dimensions of cycling:

  • Performance and sport

  • Discovery and exploration

  • Community and networking

  • Experience and lifestyle

  • Personal development

The story of Wallifornia.cc

Wallifornia.cc was born in Waremme, driven by its founder, Dietrich Schroen, with a clear vision: to put people and enjoyment back at the heart of cycling. In a world often dominated by performance, the project was built around the idea of riding together, sharing, and building connections, regardless of ability level.

As he himself sums it up: "Cycling is first and foremost a way to bring people together."

Since its inception, Wallifornia.cc has evolved from a local community to a platform for experiences, while retaining its DNA: connecting people through cycling with authenticity, passion and friendliness.

Join the movement
Joining Wallifornia.cc means becoming part of a world where cycling becomes a vehicle for experience and connection.
#walliforniacc #ridewallifornia

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